Colibri Consulting

Bucsinescu Street, no. 3, Iasi, Romania


In this new real estate project, our main objective was building an image that inspires vitality and confidence, for a rental concept which is relatively new on the local market, of Property Management and complementary brokering and consultancy services for landlords and tenants.


Naming and Branding


Web Development

Online Content Strategy

A Fresh Visual Identity

Iasi, the city of the seven hills, was the main inspiration for the RentEasy image. The town representation and its atmosphere was revealed through a graphical symbol in bright colors, a heptagonal shape, that 'points out' the customers’ needs.

The DOT in Responsive

Tenant or owner, Romanian or foreign, the users of this new website will discover a responsive platform full of useful information in bilingual format (Romanian and English) and a diverse catalogue of detailed offers, with crisp images, as all estate platforms should be.

Friendly Communication

In promoting this new brand, we’ve used a Content Marketing Strategy based on dissemination of informative "how-to" articles, in a friendly tone that suits the needs of a young and cosmopolitan audience.

Effective SEM Campaign

Adjacent to branding project and promotional campaign, we started a productive SEM campaign through which we were able to place our client on the digital renting map in Iasi.